The project brief was to design a 'back to school/work' bag for Blurr - an outdoor apparel and hard goods company in Squamish, BC. The bag had to fulfill all the users needs while fitting within Blurr's brand identity.
I identified the target user group as business people and students that often commute to work, either by transit or on their bikes, therefore this bag design for Blurr is intended for the everydayuser who often bikes to school or work. I saw an opportunity to provide Blurr with a bag design that is suitable for the everyday exposure of all the elements and habits of Vancouver dwellers.
This bag is to be used to and from, therefore fitting into Blurr's existing Transit line. To suit Blurr's brand identity, this design focuses on asymmetry, functionality, and a bit of edge. Details bring this minimalistic design to life.
The dimensions are to fit a 15" laptop, along with other necessities for a days work. This bag includes both a shoulder strap and a waist strap for optimal comfort and efficiency when biking. The shoulder strap is attached at a calculated angle, forcing the bag to sit level on the users back, which provides better support while commuting. The waist strap tucks away when not in use.
On either side of the bag, there are two vertical pockets - one 7" tall, and the other 4". Running along the bottom, there is a no volume pocket which in the back turns into the waist strap hideaway. The main compartment contains a key/cardholder, a padded laptop compartment, large middle space, and two sectioned accordion style file sleeves. Closing the main compartment, there is a zipper running along the top, finished with a slanted pull over top to be closed with magnets (similar to side pockets). This gives the user a piece of mind that their laptop and documents are safe and dry in the rainy Vancouver weather.